Product thinking, not just visuals.

Before this, I spent years building consumer products. I led teams, shipped software that a lot of people used, and stayed close to the whole thing, from the first rough idea to the version running in the world. Some of it was AI tooling. Most of it lived across desktop and mobile. The throughline was always the same: launching is the easy part. Holding up is the work.

Orlume is that lesson made into a studio. I design a site the way I would design a product, with a reason behind every choice, and I build it like someone who will still be here after it ships. Because I am.